Quick Read

What’s Hot on Gen Z Screens!

  • June 26, 2025
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Short-Form Everything:From TikToks to Gram Reels, 15 seconds is the new winning spot. Short, smart, and made to binge.
 Hyper-Personal Feeds:Algorithms are their best friends. Gen Z expects content that feels like it sees them.”—because it does. Nostalgia Hits them Differently:“Retro isn’t just a vibe—it’s a full-blown aesthetic. Think of flip phones, low-rise jeans, and […]

Digital World

AI Meets Advertising: How brands are using AI not just to automate—but to humanise.

  • June 26, 2025
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AI is now evolving from a production-only tool to a creative collaborator. Today, big advertising agencies are using AI as a teammate and not just a substitute. It’s less about algorithms replacing creatives and more about AI becoming a creative partner—helping brands listen, connect, and respond in ways that feel personal, emotional, and real. Brands […]

Digital World

AdTech 2025: The Age Where Ads Get Smarter, Faster, and Privacy-First

  • June 20, 2025
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By 2025, programmatic advertising has evolved into an intelligent, hyper-responsive environment that seamlessly integrates premium inventory, AI, streaming, and privacy into a powerful ad engine. The future is developing as follows: 1. AI Orchestrates the Entire Show Not just for bidding, programmatic platforms have developed into complete AI-powered conductors. These technologies can develop tailored ads […]

Quick Read

Take a break from blue light blissfully

  • June 20, 2025
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How to Unplug: Digital Detox Tips for a Calmer, Happier You In today’s hyper-connected world, our screens rarely get a break — and neither do our minds. Notifications, endless scrolling, late-night browsing — it all adds up. Sometimes, the best thing you can do for your well-being is to pause and step away from the […]

Freshly Brewed

New FASTag Annual Pass Launching August 15 for Private Cars

  • June 18, 2025
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New FASTag Annual Pass Launching August 15 for Private Cars Starting this Independence Day, the government is set to roll out a new FASTag pass meant for private, non commercial vehicles. Announced by Nitin Gadkari, the pass will cost ₹3,000 and allow up to 200 highway trips—or stay valid for a year from activation, whichever […]