Short-Form Everything:
From TikToks to Gram Reels, 15 seconds is the new winning spot. Short, smart, and made to binge.
Hyper-Personal Feeds:
Algorithms are their best friends. Gen Z expects content that feels like it sees them.”—because it does.
Nostalgia Hits them Differently:
“Retro isn’t just a vibe—it’s a full-blown aesthetic. Think of flip phones, low-rise jeans, and old-school vibes. Y2K is their version of vintage cool.”
Lo-Fi, High-Impact Aesthetic:
Raw is the new polished. Authenticity matters more than filters.
Gaming Is the New Social:
Roblox, Fortnite, and even Discord aren’t just platforms—they’re hangout spots for friends and family too.
Creator Collaborations Over Celebrity Endorsements:
They trust creators with 20k followers more than celebrities with 20 million followers.
